Where is the drama within the nuts and bolts of your everyday business activity? Find it, focus on it and bring it to life in your writing. Without it, you will lose your reader within the first couple of chapters. Readers need as much help to stay engaged with a good book as possible; it’s your job to help them stay on the page.

Julia Cameron discusses the benefits of creating the habit of scribbling down everything that comes into your mind for several minutes at the same time every day – preferably early in the morning before others start making demands of your time.