My new gang of writers each has up to 5000 words to tell a story. It will focus on something that has happened to them that has led to their growth or understanding, either personally or business-wise over the last year.

That’s about the right length for the short story format. So, I’m helping each of them to find the ‘story’ of their last year and to write it in a way that will make the book another bestseller

Who do you service or supply, and why do those people need what your business offers? What is going on in their lives? What thrills them, frightens them, tempts them, angers them? If you know the basic need of your target market, then you can begin to work out what the one, key emotion is that drives your ideal customer. Read “How To Find Great Writing Topics for Your Business” - there's a whole treasure trove of them if you know where to look!

Where is the drama within the nuts and bolts of your everyday business activity? Find it, focus on it and bring it to life in your writing. Without it, you will lose your reader within the first couple of chapters. Readers need as much help to stay engaged with a good book as possible; it’s your job to help them stay on the page.

Are you posting everywhere and getting little response? Don’t give up on it. Your brand is becoming known, and people only buy when they’re ready to buy – not before.

You’ve chosen to save yourself time to focus on what you do best by bringing in an expert to write for your business. That’s a brilliant idea. But how do you know that you’re entrusting your brand to the ideal writer?

Do you need a content writer, a ghostwriter, a scrptwriter or a copywriter? Here’s the lowdown …

Many writers learn how to write in various places, with all sorts of distractions around them. It takes training, though: if you've never written anywhere other than in one spot, you'll find it hard writing somewhere else at first. If you find it impossible to write …

Julia Cameron discusses the benefits of creating the habit of scribbling down everything that comes into your mind for several minutes at the same time every day – preferably early in the morning before others start making demands of your time.

The most important thing in becoming a regular content writer is that you develop a writing habit. That’s hard to do unless you make it fun. Getting creative is supposed to be fun, after all.